“I’ve been into bodybuilding, training, sports and supplements since high school, and can remember my dad asking me if I could make a living at ‘the fitness’. I wasn’t sure, but I guess I was bound and determined to try, because if you can make a living doing what you love doing, then you are indeed a lucky person.”
Bert began working at gyms back in the early 90’s before moving onto retail positions at health food stores. While holding down a store manager position, he struck up a friendship with one of the reps from a sports supplement company. That rep ended up opening PVL Nutrients and he joined him as his first rep back in 1996. From there he went on to hold various titles with PVL/Fit Foods such as Eastern Canadian Sales Manager, National Sales Manager and eventually Director of Sales. He left and joined an industry giant in Research and Development, MuscleTech, and became their National Sales Manager. He would later become National Sales Manager for Empire Health Distribution.
After a failed stint as a partner in a young start-up (Extreme Physical Performance), he joined Magnum Nutraceuticals in 2009 as Vice President alongside Markus. “Markus had already started the company a few years earlier, and I had always been a fan of both the brand, and the high quality formulations. Going to work every day at Magnum is a true pleasure, as partnering with retailers and distributors, working on future formulations and mentoring and coaching new employees is what I love to do. Being able to be truly proud of the products you sell is a rare feat, and I am pleased to have that opportunity.”
Bert chooses to live by a quote that he once read; “We tend to seek happiness, when happiness is actually a choice.” Living in the moment and not waiting for things to be different, or “better” is the key to true happiness.
“My athletic background is that of any good Canadian kid. I grew up playing hockey, soccer, rugby, boxing and judo but focused on hockey as I got older. I started working out in high school to put on size for college hockey and eventually, working out became my number one passion. MANY years later I still make it a priority to train heavy and hard, four to five times a week and keep my body fat low enough to keep an X frame physique. My priorities have shifted since I began training. Now as a father of four children, and married to an amazing, athletic woman, it’s very important for me to lead by example at my house, training, eating clean, and encouraging all of us to move around every day.”
Growing up in house with three boys, Stephanie Lawson spent numerous nights either playing or watching baseball, soccer or rugby. It was after high school that she found her love for the gym. Signing up for personal training in White Rock, BC led to her to try different avenues of training over the next 15 years; bodybuilding, Crossfit and powerlifting. In the early days of Crossfit she would train late nights with a group. “I loved training hard with the boys, it gave me confidence and I felt like part of a team.”
Working in the mining industry for 10 years in different roles; accounting, warehousing and operations, Stephanie was constantly adapting to change and battling through some tough economic times. Eager for a change in her career path, she started to look for opportunities within an industry that she admired: the fitness industry. It was January 2015 when she took on a new role at Magnum Nutraceuticals Inc. Little did she know, it would be a “New Year, new you!”. Starting out on the floor of the warehouse picking orders, Stephanie wanted to learn everything about this high-energy, fast-paced company. She saw opportunity within the company to grow so she set a goal; to become head of Operations within 5 years. Through the mentorship of Markus and Bert, Stephanie was named Director of Operations in 2017. “I saw an opportunity to learn from two of the industries’ best. These guys are as real as it gets, and I wanted to help lead a company that was built on integrity and quality”.
Outside of working for Magnum, Stephanie enjoys time with her family in beautiful South Surrey, BC. Her son Cail was diagnosed with Autism in 2016; she spends her free time helping develop and implement his home therapy program with the team that she and her husband, Jonathan built. She is also an advocate in her community for other ASD parents, attending support meetings and fundraisers. “I am so lucky to work for a company that understands that family comes first. I am able to attend anything and everything for my son, no questions asked. I couldn’t ask for a better company to offer that work/life balance we all wish for. Cail is always welcome at Magnum HQ, and knows exactly where Markus’ office is!”
The future is bright for Stephanie at Magnum Nutraceuticals. She is continuing her education at BCIT, working towards a CPIM designation. She is always looking for ways to continue learning; courses or seminars, she is up for almost anything! With the open door policy at Magnum HQ, you’ll often find her chatting with Markus or Bert – picking their brains for any extra information she can get. “The management team at Magnum tries to instill in their staff – “If you don’t understand or you don’t agree, just ask ‘Why’? We think that communication is so important in any industry, but especially ours. There are so many companies cutting corners and producing subpar products. We want our staff to know exactly what goes into our supplements, why we are launching a new product and how we feel Magnum products will change the world.”
Health advocate and industry champion Matt Elieff has been working in the sports nutrition industry for the past 7 years. Having started at the retail level working for the sports nutrition retailer Popeye’s Supplements, Matt worked his way up to then join one of the industry’s largest companies where he spent time working on the brand and sales teams. After moving out to BC, Matt connected with Magnum where he started as a Business Development Specialist and soon became the company’s Sales Manager. He currently leads the internal sales team and focuses on growing Magnum’s brand across North America and internationally.
Outside of working for Magnum, Matt thoroughly enjoys exploring the outdoors with activities like hiking, rock climbing and mountain biking. He also a huge MMA fan and loves boxing and Brazilian Jiu Jitsu which he studies and trains at a local gym. Having grown up in a gear head environment where he rebuilt multiple dirt bikes growing up, Matt loves cars, motorcycles and anything automotive or power-sport related.
Constant growth and learning is something Matt immerses himself in and is always investing his time and money in courses, books, lectures and seminars to further his personal growth as well as Magnums. His mentors and figures of influence include Grant Cardone, Elon Musk, Tony Robbins, Gary Vaynerchuk and Tim Ferriss. One of Matt’s favourite quotes comes from the poem by Douglas Malloch titled Good Timber, “Good timber does not grow with ease:
the stronger wind, the stronger trees.” This quote reinforces Matt’s belief that growth, self-development and success takes work and that adversity must be conquered for these things to be accomplished.
Matt is passionate about health and driven to help those on the journey to self-betterment, vitality and wellness. He delivers talks to numerous business regarding health, supplements and the fitness lifestyle and has authored a health manual for parents with young children. He continues to study natural health solutions and plans to attend school for naturopathy in the near future.
His favorite Magnum supplements include the amazing Quattro protein, great tasting Performance Greens, pump blasting formula Volume and the 100% encapsulated multi-performance pack, Primer. Matt’s training is constantly varying and includes a combination of lifting, functional training, MMA training, YOGA and running.
Alyssa joined the Magnum team with years of Marketing experience as well as supplement industry experience. She began her career at an early age immediately after completing the Marketing Communications program at BCIT. For the next 8 years she would have her hand in every aspect of the Marketing teams she would be a part of. She has a “learn by doing” mentality and is always looking to learn new things and develop her skill-set.
Alyssa grew up with an active family. She and her brother and sister kept the whole family busy every day. “For as long as I can remember, I’ve always been into sports; whether it was baseball, soccer, volleyball, basketball, ice-skating, gymnastics… I wanted to try everything. Sports were something that came naturally to me. I’m very competitive so I loved that aspect but I also loved the team atmosphere.”
Although she still plays several sports, her latest physical outlet has been the gym. “I got more than enough exercise in my teen years and early 20’s playing competitive soccer and volleyball, so I was never really interested in the gym. That was until my sister, Marlo, joined the Magnum team. She introduced me to Magnum supplements, and I finally understood how people became gym rats. I went from dreading the gym and feeling like it made no difference, to wanting to stay at the gym longer and seeing the results”. Her favourite Magnum products include Hi-5, Opus, PRE4, Primer, Volume and DNA.
When she heard that Magnum was looking for a Marketing Manager, she jumped at the opportunity. She had a new-found interest that peaked her curiosity and had her envisioning a new career path. “I was drawn to Magnum initially because of the company branding. I loved how they had fun with their ads and weren’t afraid to push the envelope and be a bit cheeky.” As a Marketer, she could see the opportunity to be creative and have fun with a brand.
The more she learned about the Magnum team, the more she was determined to be a part of it. “As I peeled back the layers of the company, I learned that it truly is a family that practices what they preach. Everything is done with integrity and the team is full of positive, supportive and dedicated people. What’s best is that they sincerely care about the health and happiness of their consumers. It’s easy to market products that you like, but it’s even easier to market products that you stand-by and believe in.”
Alyssa has great aspirations for Magnum. She’s determined to help them reach their goal and make the world a healthier and happier place.
Fitness leader, sponsored athlete and Magnum Brand Manager, Marlo van den Brink discovered fitness competitions after signing up for a gym membership post-back surgery due to a horrible car accident. Staying active and healthy turned from a necessity in order to fully recover, into a love and passion for the health and fitness industry.
Having worked as a personal trainer, Marlo has since gone on to become a sponsored athlete for two Canadian supplement companies, moved into a Brand Manager position at Magnum Nutraceuticals and is now working on building her own personal brand.
Marlo loves inspiring and motivating others to take action and accomplish their dreams. “All of our dreams can come true, if we have the courage to pursue them.”
After many years studying Kinesiology at the University of the Fraser Valley, Erica started coaching clients online and at local gyms. Her studies of interest are human anatomy and physiology, performance psychology and nutrition.
She is a certified Personal Trainer and Fitness Nutrition Specialist through the International Sport Science Association (ISSA). Above all, her passion to inspire others to live a happier, healthier lifestyle is the driving force behind everything she does.
Her passion for health and fitness led her to do her first WBBF show, where she placed 2nd in the short Bikini Mode category. She’s since become a published fitness model and continues to seek new opportunities in the fitness modelling industry.
Her core values align directly with Magnum’s: quality and integrity above all. As a Brand Development Specialist at Magnum, Erica focuses on growing Magnum across Canada and the US.
Erica is the co-founder of the Magnum Nation Transformation Challenge. She loves seeing REAL people getting REAL results through the nutrition, training and supplement guides and Magnum supplements. She has a passion to help others reach their goals both physically and mentally. She knows that the best thing she can do to help more people reach success is to develop her own personal growth. She spends much of her free time learning new skill sets and working on her physical health and wellness.
Her favorite subjects to learn are Sports Science, Nutrition, Sales, Investing and Personal Development. Her favorite Magnum Supplements include the smooth amazing tasting Quattro, essential Primer Performance Packs, fat melting E-Brake and the NEW insanely delicious PRE4.
Erica loves to diversify her training styles. She trains hypertrophy and strength 3-4 times a week in conjunction with hot yoga and CrossFit. She also loves HITT cardio, swimming and outdoor activities like hiking, wake surfing and snowboarding.
Bikini Competitor and Fitness Model, Emily fell in love with the fitness industry as soon as she stepped inside the gym just after graduating high school in 2012. She began exercising and lifting weights to improve her mental and physical fitness and quickly moved her way up in the industry. After high school, she attended University on Vancouver Island in hopes to become a lawyer. During that time, she competed in her first bikini competition. She quickly realized that law was not her passion and that she loved the challenge and excitement of fitness competitions. After being featured in the same magazine as Magnum’s President, Markus Kaulius, she was offered a job at headquarters. She jumped at the opportunity and left Vancouver Island to start a new career as an Athlete and Brand Development Specialist at Magnum.
Aside from working at Magnum, you can find her at the gym but she also enjoys meditating, yoga and spending time outdoors hiking, snorkeling, snowboarding, and surfing. She loves to travel and tries to explore somewhere new at least once a year.
Personal development has always been an interest of Emily’s and she is constantly trying to become the best possible version of herself. She revels in reading books and listening to podcasts by great influencers such as Tony Robbins, Grant Cardone, Tim Ferriss, Gabrielle Berstein, Brian Tracy and many more. She hopes to one day start a podcast and become an author herself.
Although she is fairly new to this career, she hopes to become one of the top salespeople in her industry. Emily plans to get her IFBB Pro Card in the next year. Her ultimate goal is to compete at the world’s most renowned fitness competitions such as Olympia and the Arnold’s.
Her favourite Magnum supplements include Salted Caramel Quattro, Mimic (she loves carbs), and PRE4!